The next few days are condensed into a single posting. We faced two major tasks. The first was to finish the album and submit it for mastering. The second was to promote the release show and make sure enough people showed up so we'd actually achieve our goal of raising money for MusiCares.
Finishing the Album: I received some great advise from Ken on this subject. He said to put it into the order you'd naturally put it, and then listen to it relentlessly on shuffle and move things around so they feel natural. i had already selected an order of the songs, but this guidance caused some important but subtle tweaks. I couldn't tell you exactly what those tweaks were but i can say that i feel really good about the flow and order of the songs. In order to make the CD release, i negotiated a date for mastering of 12:00 am on 9/1 with Panic Studios. I realized during this process why Panic Studios was such a great name for a mastering facility. I also had an intensive process for creating a physical copy of the CD. I never intended to create a physical CD but several experts suggested that i do this, and in hind-sight this was a good call. Kevin Veatch who i met through some business contacts created a beautiful 6 panel CD that presented the value of the music and the cause and beautifully showcased the artists.
Promoting the Show: This was where Ken came back into the mix. Ken had a really important show at Bumbershoot. He played a major role in organizing and performing at the Big Star Third show on Sunday, 9/1. It was an amazing line-up featuring Jody Stephens, Mike Mills, Peter Buck, Mike McCready, Jon Auer, Mike Musburger and other rock luminaries (e.g. Scott McCaughey) who graced the stage.. It was truly the who's who of this genre of rock and Ken played a massive role both on and off stage. For me, the importance of this (besides being able witness this historical event) was that, ostensibly, there were a lot of Ken Stringfellow fans within the mob of fans. I had two highly targeted promotional opportunities. The first at the KEXP music lounge private show and the second at the Big Star Third show itself on the Mural Stage. My daughter in tow, I worked the crowds in both places and told them about our music, the cause and the show. Not sure what my ultimate hit rate was in terms of "getting out the vote," (i.e. getting people to come to the show) but it was a heck of a lot of fun talking to all of the fans and hearing their connection to Ken, Big Star and the Posies.
At the end of a very long day which started with We Are Scientists and ended with The Head and the Heart with a couple of Big Star shows sandwiched in the middle (and let's not forget the Replacements), I felt my music gas tank was overflowing. I couldn't help but note the ironic twist of fate that I had seen the Posies for the first time live over twenty years ago in Key Arena at Bumbershoot and Hey Marseilles on the Fisher Green Stage four years ago. Both of these shows played a pivotal role in where i was musically on that day.
Also i had a great feeling for Ken having pulled off a heroic and epic show with Big Star's Third. And when i got home i uploaded my CD for mastering right on time at 12:00 am on 9/1.